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InsightsThe thinking behind the results
Case studies and articles on finding, sorting, and fixing the invisible friction that slows down sales. Several articles also appeared in Michael's Forbes column.
How we grew StoryLearning.com's course sales 2.6× in 183 days
Read the one-minute summary, the five-minute version, or the full analysis with both sales pages side by side.
Read the case study-
01
Results-based growth
Why the fastest cars, and the fastest-growing online businesses, win by taking friction away rather than adding more power.
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02
How a 10,000-year-old habit boosted sales by 114%
The ‘sneaky decoy’ split test that added £83,580 in sales without a penny more spent on advertising.
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03
How I found a million-dollar revenue leak, and how I’d fix it
One simple user test on a busy credit website showed a leak that could cost millions. Here’s what went wrong, and the fix.
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04
The business secret of the top 1%: they never think like this
What Michael Jordan, Moneyball and Formula 1 teach about doubling sales from the visitors you already have.
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05
How to build a multimillion-dollar business on one simple rule of bridges
Revenue is a side effect. Here is the cause, and how the strongest companies lock in predictable sales.
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06
How to influence more people and make more sales
The instincts we inherited 10,000 years ago still drive buying decisions today. Here is how to sell to them.
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07
3 examples of clever content marketing (that built entire businesses)
A tyre company, a soap maker and a brewery each built a giant on one piece of strategic content.
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08
A solid content marketing strategy you can steal
What a bookmark-sized chart in my bathroom taught me about content that keeps on selling.
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09
How we made refunds profitable for an online education company
Every company that sells products gets refunds. But did you know you can make money from the refunds you receive?
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10
How we used Amazon to grow a client's business by 164%
How we got stuck, then developed the solution that took monthly sales from $14k to $37k.
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11
How an envelope split test boosted response by 53%
The steps we used to boost the response of a mail drop, without touching a single sales letter.
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12
The SplitGen process: a strategic approach to split testing
If you start split testing by making a list of potential split tests, you'll never beat the SplitGen process.
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13
Multivariate testing (MVT) and how it helps grow a business
A statistical tool that can boost sales, maximise output and save money by reducing expenses and defect rates.
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14
How to fix the unknown holes in your business and stop leaking money
There are free options that can boost your business almost overnight. Here is where the leaks usually are.
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15
How to attract more customers with the ‘buy now triangle’
How to appeal to a wider audience and make more sales with an education-based approach to selling.
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16
Killer strategies vs. tactics, and how to use them properly
Most business people are tactical. You get ahead with strategy. Here is the difference, and how to use it to beat your competition.
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17
How we would make a gardener a millionaire by growing his revenue 91 times
A real-life walkthrough of how a gardener could increase his sales from £100 to £9,120 per customer.
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18
Revenue and profit are both side effects of delivering value
How to drive more revenue towards your company, and make sure everyone in your company knows how too.
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19
What is ‘Paleo Marketing’ and how can it help grow a company?
The behaviour of our ancestors still shapes how people buy. Understand it, and your marketing works far harder.
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20
How to be successful, and why knowledge is not power
There's more to success than knowing something. Here is the full method, laid out step by step.
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21
How to stop feeling tired and get more done in less time
Stop one activity. The science behind getting more energy and making your work better at the same time.
Is your sales process quietly leaking revenue?
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