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Sales funnel auditA sales funnel audit that shows what each leak is costing you
The Revenue Friction Diagnostic is our forensic review of your sales process. We look from first click through to first sale. You see exactly where buyers stall or leave, and what fixing each point is worth.
Grow your salesFor founder-led online businesses, most of them doing $5m–$30m a year.
More traffic costs more every year. Fixing leaks doesn't.
By $5m you've built ads, pages, offers and follow-up. Each one adds hidden friction as your market changes. Most businesses respond by buying more traffic.
Add more
More ad spend, more SEO, more traffic. In 2015, a Google results page showed 19 results, 11 of them ads (57.8%). By 2023 it showed five, and four were ads (80%).
More ads mean less attention to go around, so you have to work harder to get and keep attention.
Remove what's in the way
We call the hidden sticking points revenue threats. Remove them, and the visitors you already pay for buy more, with no extra budget.
The full path, from first click to repeat purchase
We map every step a buyer takes, then measure where they stall, hesitate or leave.
- 01
Ads
Does the promise in the ad match what the buyer finds when they click?
- 02
Landing and sales pages
Do they say clearly what the buyer gets, and work as well on mobile as on desktop?
- 03
The offer
Is it clear and hard to skip, with reasons to buy now and the risk taken off the buyer?
- 04
Checkout
Where do ready buyers drop out at the last step?
- 05
Follow-up and upsells
What happens after the first sale, and what is being left on the table?
- 06
Repeat purchase
What brings buyers back, and what stops them?
Some revenue threats we find
A few examples of what turns up. Removing even a handful can unlock a step change in sales.
- Positioning that doesn't make the product stand apart
- Not enough trust being built with the buyer
- Mismatches between ad promises and landing page benefits
- A weak and confusing offer that is easy to skip
- Benefits buried under features
- Not enough reasons to buy sooner rather than later
- Risk being left with the buyer instead of removed
- Pages that work on desktop and fail on mobile
Not a list of tips. A plan ranked by money.
A full funnel audit
Every step from ad to repeat purchase, reviewed with the Smooth Sales Framework.
Leaks ranked by revenue
Each leak shows what it costs you, so the biggest ones get fixed first.
A plan your team can act on
A prioritised list of fixes, in the order that pays back fastest.
You don't just get a report and a goodbye.
We can help with making the changes in the right way. Then we prove the sales growth with live A/B tests against your current version.
Michael Maven leads every engagement personally.
What happens when the leaks are fixed
We ran the end result in front of paying customers and saw just over 100% lift in results. This project alone is projected to be worth seven figures for us.
Olly RichardsFounder & CEO, StoryLearning.com. Five-time client.- 2.6×Course sales, StoryLearning.com
- +48.6%Sign-ups for NP Digital
- 61%Lower acquisition cost
Sales funnel audit questions
What is a sales funnel audit?
It's a review of every step a buyer takes, from the first ad to the repeat purchase. It finds hidden friction points where you're currently losing sales. Ours is called the Revenue Friction Diagnostic.
What happens after the audit?
Totally your call. You can take the plan and run with it. Or we can help make the fixes and prove them with A/B tests (a Sales Process Rebuild). We also work in a growth adviser capacity (an Advisory Retainer).
Will you work with our marketing team?
Yes. We work with your marketing team, not against it. Your people keep their roles, but have a sharper sales process to run.
How do I get started?
Send the short form on this site. We review your business and reply within two working days. If there's a clear opportunity, we schedule a call. If there isn't, we'll let you know that too.
Find out what your sales funnel is costing you.
Every conversation starts by checking whether there's a measurable opportunity in your business. If there isn't, we'll say so.
Grow your sales