We find where, and fix it. Our clients typically see 24% to 163% more revenue from the same traffic, proven in A/B tests with paying customers.
Every change is tested against the client's existing sales process with real, paying customers. These are the numbers from those tests.
At the start, you're only working against the market. By $5m you've built ads, pages, offers and follow-up, and now you're working against the market plus the friction built into all of it. Most businesses respond by adding more.
More ad spend, more SEO, more traffic. It's the obvious route, so everyone takes it, and it costs more every year to compete for less.
In 2015, a Google results page showed 19 results, 11 of them ads. By 2023 it showed five, and four were ads.
Every sales process builds up hidden friction as markets change. We call it revenue threats:
Revenue threats are hidden sticking points that slow down sales. When you remove them, sales go up.
Remove them, and the visitors you already pay for buy more, with no extra budget.
Three steps, run on your real sales process and judged on real revenue.
We map the full path from first click to repeat purchase: ads, pages, offer, checkout and follow-up. Then we measure where buyers stall, hesitate or leave, and what each leak costs you.
We fix the specific points that cost the most. That can mean repositioning the product, restructuring the offer, rewriting a sales page or webinar, or rebuilding the follow-up.
Every change runs against your current version with paying customers. Success is judged on revenue per visitor and acquisition cost, not clicks or opinions.
A few examples of what turns up. Removing even a handful can unlock a step change in sales.
More sales from the same traffic lift your profit without lifting your costs. And because businesses are valued as a multiple of profit, that lift is worth far more than one year's gain.
An illustration, not a promise. The lift range reflects past client results, and every business is different.
We ran the end result in front of paying customers and saw just over 100% lift in results. This project alone is projected to be worth seven figures for us.
Michael Maven is one of my favorite growth experts. His process is effective at boosting growth for any business type.
Their diligent method of increasing company revenue with a scientific approach is both fascinating and educational to watch.
You have some fantastic testimonials. Epic.
See exactly how our exceptional growth results are delivered.
Then called IWillTeachYouALanguage, the company rebranded itself after the StoryLearning brand we created. Read the one-minute summary, the five-minute version, or the full analysis with both sales pages side by side.
Read the case study
Michael founded Top Growth Experts and leads every engagement personally. He started in direct response marketing in 2001, where every idea is judged by one thing: did it generate more sales and revenue? That discipline is still the core of the firm's work.
He has helped founders in online education, e-commerce and luxury retail find growth that was already inside their business. He created DAWAL (the Destructive Attention Without Awareness Loop), which Forbes featured, and went on to write for Forbes as a contributor. His work has also appeared in Fortune, Business Insider, Inc., Entrepreneur, HuffPost and SUCCESS. Neil Patel also invited him to write for Crazy Egg and KISSmetrics.
References available on request from some of the world’s leading, trusted companies, including Cisco, GSK, Haleon, UBS, Accenture and Kenvue.
Tested strategies for measured company growth during hard times. Lotus Oakland Publishing Group.
The business owner's manual for increasing company profits without expensive strategies. Lotus Oakland Publishing Group.
A forensic review of your sales process using the Smooth Sales Framework. You see exactly where revenue is being lost, and what fixing each point is worth.
We redesign and rewrite the parts of your sales process that are costing you, or build a new one from scratch, then test it against what you have now.
Michael as your senior growth adviser, on call for founders who want a second pair of eyes on every launch, offer and test before it goes live.
Every engagement starts with a conversation to confirm there is a measurable opportunity in your business. If there isn't, we'll tell you.
Grow your salesWe work with a small number of founder-led online businesses at a time, most of them doing $5m–$30m a year.