Results-Based Growth
Helping growth-minded companies to
grow their online sales and
hit their revenue goals.
Our business growth thoughts have appeared in:
If you understand one initial idea here today, you will understand how this new method of growth works.
So back in the day, there were sports car manufacturers who were stuck when it came to making them go faster. Lots of things were tried, but they were all based around adding more power and more ‘push’ to the vehicle – the addition method.
The breakthrough came when people starting understanding that there was an invisible force slowing the car down: air drag.
The way to deal with the effect of air drag wasn’t to add more power. You needed to subtract the causes of friction – the subtraction method.
If the subtraction method wasn’t used once the push method was maxed out, all the effort that went into the power and push of the car was weakened.
Those people who went on to understand air flow and aerodynamics went on to build the fastest cars. It was impossible to compete with them, if you weren’t removing the effect of air drag.
Online Growth Today
This exact effect is in play today, with most websites. Most companies compete using the ‘addition growth’ method. They look for more budget to buy more ads and more SEO work to get more traffic so that more people will look at their site and more conversions take place to generate more sales and ROI.
After all, if you want to grow something, surely it makes sense to add more, right?
However, in the same way as the car example above, there are two sides to the growth equation. Most people focuses on the obvious one, and add more. The other, lesser known side, focuses on removing the friction within a sales process.
If you understand this idea, you will also know that this is not theory. It takes place daily, and this leaves a huge opportunity to achieve more sales and revenue through the ‘growth subtraction’ model.
Examples
To support this idea with evidence, let me show you two case studies.
Here are two examples where CEOs have gone on the record to acknowledge that this method of growth has generated millions of dollars in new sales and revenue for them:
Please reach out if you are interested in using this method to grow your online sales and revenue.