The Business Secret Of The Top 1%:
They Never Think Like This

What do the leaders in any field always avoid? What do they have in common? And can we use those methods to increase our own success? Today we’ll take a surprising look into success, exactly how it’s achieved and how we can use those methods too.

Most people aren’t aware of it, but top 1% excellence is achieved with only one action CARTER AND KINGSLEY

You may have heard of the 80/20 rule which is another name for Pareto’s Principle. It says how 80% of the effects come from 20% of the causes.

It can also be applied in other ways. So, you may have heard that ‘80% of the land is owned by 20% of the people’, or that ‘80% of sales come from 20% of clients’ etc.

If we talk about success, you’ll find that 80% of people are mostly broke, while 20% are more wealthy.

My curious nature (read: I’m nosey) has shown me that this usually breaks down to a ratio of 80:15:4:1.

So, looking at the top 20% group, 15% are well off, 4% are wealthy and the top 1% are extremely wealthy.

Using The 80:15:4:1 Rule

I previously wrote about the macro/micro concept and how 99% of people never use it. The top 1% never go without it.

The Unfortunate Truth: 80%

So, around 80% of people live their lives following an emotional micro path.

When they feel like partying, they party. When they feel like eating junk, they eat it. When they feel like watching TV, that’s what they do.

They get fat, have low energy and an overall low quality of life.

The Middle Group: 19%

Around 19% of people work when they want to party. They eat clean, even when they want to eat junk. They work out, even when they want an extra hour in bed.

They look healthy, have good energy levels and feel good too.

The Top 1%: Excellence

The top 1% live their lives with Ratio of Accurate Results (ROAR) Thinking. It’s hardly understood by most people. So, it’s even less practiced. But it’s the absolute top level of thinking, if you want to achieve excellence in any area of your life.

The idea comes from maximizing the impact from every action taken.

For example, let’s say 1 in 10 business visitors, make a purchase. That means 10% of visitors become buyers.

If a regular person wanted to double sales, they would try and double the number of visitors to the business.

However, the ROAR thinker would investigate, and learn how to make 2 in 10 visitors buy. Perhaps they would later learn how to make 3 and even 4 in 10 visitors buy.

The ROAR thinker is always working on increasing this ratio. While the regular business person is busting their gut to get more people in the store, the ROAR thinker is out-thinking the competition and winning with intelligence.

What do you think will happen if the regular business went head-to-head with the ROAR thinking business?

This is how ROAR thinkers win, over and over.

Popular Examples

If you want to see a ROAR thinker in any area, look at the most successful people/consistent winners.

Michael Jordan was constantly looking to improve his ‘throw-to-score’ ratio. He wanted to increase his ‘food-to-healthy nutrient’ ratio. He constantly worked on his ‘work-to-recovery’ ratio, so he is working on fitness to maximize his mini rest periods (even while playing in a live basketball game). However, his competitors are running full force for the entire duration of the game, not working in any mini rest periods, and hurting their own performance.

Another good example of ROAR thinking is the movie Moneyball (adapted from the book). Based on a true story, the character Billy Beane (Brad Pitt) has to try and build a winning baseball team using a very limited budget. He can’t match the budget of the bigger teams so he can’t buy the typical baseball superstars. His approach sees him using a sophisticated method built around the batter-to-base percentage, instead of the teams scouts’ gut instinct.

Finally, one of the most competitive sports is F1 Racing (0.182 seconds can be the difference between winning and losing). You can’t win in this sport unless you use ROAR thinking. You have to fine tune, tweak, and squeeze the most impact out every touch point you have (which is pretty much standardized equipment that the regulations ‘force’ the teams to stay within). Once again, the winners are always ROAR thinkers.

How To Use ROAR Thinking In Your Life

First, you have to understand the macro/micro concept.

Of course, there is more to applying ROAR thinking effectively, but start by asking yourself:

• What are your objectives (make a sale, position your product, build customer loyalty etc).
• What are your touch points (webpage, phone call, store front, inner store walls etc).
• Are your touch points meeting your objectives?
• How many objectives can you meet using each touch point?

Like the earlier example (but applied online) can you make your website sell more via on site changes?

Conversion rates are lower online, but if you can turn a ‘1 in 100’ sales rate, to a ‘2 in 100’ sales rate, that is essentially a doubling of the business (the ROAR thinking 1% will always start here, which is why they keep winning).

How about if you have a sales process that doesn’t currently follow up. Can you follow up with email touch points? Can you add in text (SMS) touch points to follow up with potential buyers? If so, you can squeeze more sales out of the same number of potential buyers than your competition, giving your business a big advantage.

In a final example, one restaurant I know, uses their napkins (a touch point) as a way to further position their restaurant, by including their story and various restaurant facts on each napkin. Their annual revenue for their restaurant chain has reached £774m+ (GBP).

How will you use ROAR thinking for more success in your life?