How To Influence More People
And Make More Sales

Do you want to influence more prospects so you can generate more sales? If so, you should know something about our ancestors that still affects our behavior today.

I’m going to explain the concept of ‘Paleo Influencing’. I’ll reveal how it can help you to generate more sales and measurable increases in revenue.

I’ll even show you how it changes people’s spending habits.

[Full disclosure: I’m the founder of a performance-based growth and marketing firm, so I hold profitable marketing as the most superior form of generating sales, as opposed to brand awareness].

How Can You Use ‘Paleo Influencing’ For Sales Growth?

Paleo Influencing comes from behavior ingrained in us during the Paleolithic period – around 10,000 years ago.

It provides a basis for influencing current buyer behavior. It does this by understanding the causes that built our present behavior. Then it shows how to use that information to influence the actions of future buyers.

The History of Paleo Influencing

In the 1960’s Paul MacLean, a neuroscientist, introduced the triune brain model. It explained the theory of how our brains were split into three areas.

The reptilian brain takes care of our basic autopilot needs. The mammal brain deals with emotions. And the human brain deals with higher levels of thought, like language and imagination.

The Triune Brain model reveals how our brain has evolved over the years.

Each one of these sections is like a newly developed layer of ‘new brain’. We developed them over thousands of years, as we evolved from basic animals into smarter thinking human beings. But the most fascinating thing is that we are still controlled by our most basic ’lizard’ brain.

We Still Jump When We’re Afraid

There is plenty of proof that we’re still controlled by our lizard brain.

As an example, if you’re watching a tense horror movie, a sudden loud noise might make you jump. Even though you’re not in any actual danger, you still physically jump when you’re alarmed.

This happens because 10,000 years ago, if there was a physical threat, you had to react quickly and run away. If you were too slow and didn’t escape, you may be eaten by a big tiger etc.  Only the quickest people survived, to then reproduce and have children.

Repeat this over and over again, and you have us, here today.

This is why today, the ‘reptilian’ part of your brain is always on the lookout for danger. If it sees a threat or hears a loud bang, it is very good at making you jump. It instantly puts your body in ‘fight or flight mode’.

Today, This Is An Instinct

It’s important to remember, this ability to escape danger is a behavior you can’t switch off. You were never taught to jump when something scared you. You did not learn it and practise it, like you would learn to ride a bike or play a guitar. It is an instinct.

You are born with the reptilian brain ready to protect you at any time. This is why a newborn baby will jump at a loud noise – you are born with this ability inside of your brain.

The important part here is that your brain still works in the same way today, as it did thousands of years ago.

How Do Instincts Apply to Sales and Marketing?

It’s important to remember the ability to jump when we’re scared is not a learnt behaviour. It’s ingrained into our bodies. You can’t escape it. You were born with this instinct.

It’s a super clear insight into every human brain on Earth.

Now, let’s look at our objective here. We want to influence more humans to buy products and increase sales, yes?

So, would you say it’s important to see a tiny glimpse into how the human mind works, when you’re trying to sell to humans? I would say absolutely.

Of course, there are other things that are ingrained into our bodies and brains too.

If we can discover what they are, then we can use them to market to people, and influence their decisions. That’s how Paleo Influencing works.

Tribe Mentality

One thing that our brains learned from the olden days, comes from living in tribes. In tribes, it’s all about getting to the top and having status.

Having the highest status in your tribe was a very good situation to be in, because you would be rewarded with more respect and control.

The same thing exists in our societies today too. That’s why one of the strongest drivers of sales today is status.

Status Drives Sales

Status is used to purposely increase sales of practically every product. That’s why you see the following high status cues being used to sell nearly every product:

• Physical attractiveness
• Intelligence
• Cool/calm demeanor
• Wealth
• Power
• Confidence
• Happiness

So the way to increase sales is to associate your product to the status cues above. How can your product make someone seem more intelligent? Is there space to have your product increase someone’s confidence? The list above can be adapted to sell in any market and for any product.

Those who think about aligning their company with these sales drivers stand to generate many more sales. Results are achieved much faster than before too.

Make no mistake, our need to be seen as the person with the highest status is deeply built in to every human. If you can talk to that inner human instinct, there could be a lot of potential sales waiting for you.